Rukahore

A smart outdoor presence

CLIENTS — FOOTSHOP AND ADIDAS

People hate billboards more than ever. Classic and cheap outdoor advertising is dead — and the sooner we all understand this, the better. We fully realized this on our personal project, which was the biggest example of street art in Europe.

The “Hotel Kyjev Deconstructed” art project is a monochrome op-art mural that changed the urban landscape of our city. It reached more than ten million impressions, got featured in The New York Times Magazine, and generated more than 100 thousand euros of free media exposure in two weeks for the main partner.

A more client-focused approach was used for Adidas in Prague as a part of their “Change is a Team Sport” worldwide campaign. We created five street-art locations throughout the city — a large mural, an LED object with headlines from the campaign, a neon gate in a hyped-up spot, a large-scale projection, and an installation in a storefront.

CREDITS — STRATEGY, ART DIRECTION & DESIGN, PHOTO & VIDEO PRODUCTION: JAKUB MARKECH — DESIGN: PAVOL BARTOŠ

Be the next success story.

Boost your business or project with us. Contact us now!
Still not enough of our work? Well, you can check out our Instagram, or LinkedIn where we put more fragments of our work.

Boost your business or project with us. Contact us now!

Still not enough of our work? Well, you can check out our Instagram, or LinkedIn where we put more fragments of our work.