Creating a logo for an e-commerce merchandise portal

CLIENT — MERCH, S.R.O.

Merch.sk is a spinoff brand of Rukahore, which is expanding its product range of music-related artists to include all content creators and projects, including YouTubers, influencers, visual artists, and non-profits.

The symbol is built on the same grid as Rukahore as the parent brand. It is a clever visual play where the letter M consists of two icons of merchandise products (a crewneck and a T-shirt) that are split in half. When used in patterns, this idea comes to life in an optical illusion.

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CREDITS — ART DIRECTION, IDEA, STRATEGY: PAVOL BARTOŠ — DESIGN: PAVOL BARTOŠ, MARTIN KLEMENTIS, IVAN VAJDA, TOMÁŠ ONDRÁŠEK — VIDEOGRAPHY: ANDREJ IŠTOK  — MOTION DESIGN: MARTIN FERENC — 3D VFX: DÁVID ŠANDRIK — MUSIC & SOUND DESIGN: JURAJ LIŠKA — COPYRIGHT 2021, THIS VISUAL ARTWORK AND ALL COMPONENTS ARE INTELECTUAL PROPERTY OF PAVOL BARTOŠ, BLESS STUDIO, BRATISKA, S.R.O. AND / OR RESPECTIVE OWNERS

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